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No.96 convenience store brand

96号便利店
No. 96 Convenience Store
PS:96除了代表时间也指门牌号
PS:96 represent the time and it also refers to the house number. 

背景介绍:作为一家工作时间为早上9点——下午6点的便利店,不同于大多数24小时便利店,只做定时的温暖守候。用与众不同的工作时间对抗时下的“内卷”风潮,即使是主要为打工族和便利生活而诞生的店铺,也需要具备足够的人文关怀。
Background: Working time of this convenience store is from 9am to 6pm, which is different with most 24hours stores. It is based on the timed warmth. Combat the current "involution" trend with unique working hours. Even these stores that were born mainly for workers and convenience of life, they also need more humane care.

设计理念:96是朝九晚六工作制的简写,在这个时刻需要努力的时代,在人们高喊内卷的时候,便利店是都市人最后的放松之处,有一个地方能让你释放紧张的心情。在96号便利店,不做晚市,不做早市,只有顺其自然的上班时间,一切食物都是零添加的精选,并且根据都市人的需求分成减脂低糖区,失恋阵线联盟,摸鱼快乐世界,失意职人集合地。
Design insight: 96 is short for 9 to 6 working system. In the era of hard work, most people are overdrafing life to work. Convenience stores has been the last relaxing place for workers, where they could release pressure and stress. At No.96 convenience store, all food is selection of zero additions.
海报合集

选择饭团,关东煮,烤肠和饼干这四款产品作为品牌的代表图形,也指四大产品区。在这里你可以找到自己的舒适区,食物拥有着治愈人心的温暖力量,可以短暂地逃避现实,在重燃斗志之后继续努力生活。
No.96 convenience store brand
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No.96 convenience store brand

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